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ALLISON STEPHANOUK

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Profile Summary

Service oriented and results driven marketing and IT professional with a unique blend of skills and experience, merging technical expertise with a deep understanding of digital marketing principles. Proficient in aligning development work with marketing goals to achieve exceptional digital campaigns.

Education

GEORGIA STATE UNIVERSITY Atlanta, GA

Graduation date: 12/2002

Masters of Science in Computer Information Systems

LOUISIANA STATE UNIVERSITY Baton Rouge, LA

Graduation date: 12/1998

Bachelor of Arts in Mass Communication

Major: Advertising, Minor: Business Administration

Work Experience

MICHAEL MACKENZIE COMMUNICATIONS Roswell, GA

1/2022 - present

Web Developer

  • Designed, developed and maintained responsive websites using HTML, CSS, JavaScript and platforms such as WordPress.
  • Developed and executed strategic digital marketing campaigns for clients in a variety of industries.
  • Monitored and optimized website performance, including page load times, server response, and mobile-friendliness.
  • Managed budgets for multiple clients simultaneously, consistently staying within budget while achieving campaign goals.
  • Utilized tools like Google Analytics and marketing automation platforms to track and analyze campaign performance, providing actionable insights.
  • Developed and delivered regular performance reports to clients, showcasing ROI and recommending optimization strategies.
  • Conducted SEO optimizations, improving website rankings on major search engines.
  • Configured CRM systems to streamline customer data management and segmentation.
  • Managed and optimized LinkedIn Ad campaigns, utilizing A/B testing to maximize engagement.
  • Developed content calendars and managed a team of writers, ensuring consistent, high-quality content production.
  • Coordinated with cross-functional teams to plan and execute trade shows and promotional events.

PAID WORKFORCE CAREER BREAK

5/2005 - 12/2021

  • See Non-Profit Board Experience

DELOITTE AND TOUCHE Atlanta, GA

10/2003 - 4/2005

Senior Consultant

  • Developed and executed comprehensive strategic marketing campaigns for clients in a variety of industries.
  • Managed marketing budgets for multiple clients simultaneously, consistently staying within budget while achieving campaign goals.
  • Utilized tools like Google Analytics and marketing automation platforms to track and analyze campaign performance, providing actionable insights.
  • Developed and delivered regular performance reports to clients, showcasing ROI and recommending optimization strategies.
  • Conducted SEO optimizations, improving website rankings on major search engines.
  • Configured CRM systems to streamline customer data management and segmentation.
  • Managed and optimized LinkedIn Ad campaigns, utilizing A/B testing to maximize engagement.
  • Developed content calendars and managed a team of writers, ensuring consistent, high-quality content production.
  • Coordinated with cross-functional teams to plan and execute trade shows and promotional events.

PER-SÉ TECHNOLOGIES Atlanta, GA

9/2000 - 9/2003

Programmer

  • Assigned to highest profile Print Development client and successfully improved client satisfaction scores and overall client relationships.
  • Developed and modified statement program code according to client specifications and HIPPA compliance requirements.
  • Developed UML documentation including class diagram and use cases.
  • Developed XML data extraction class and XML schema.
  • Tested new installations, debugged existing code, resolved improper data mappings, and corrected design layouts.

Asset Distribution & Control Supervisor

  • Developed and implemented policies and procedures to recover integrity of the fixed asset database.
  • Evaluated and determined proper disposal method for surplus company assets.
  • Assisted with implementation of PeopleSoft’s lease module to administer new equipment leasing program.
  • Developed and managed 40k departmental budget.
  • Superuser of the PeopleSoft Asset Management module.

ELECTRONIC DATA SYSTEMS (EDS) Atlanta, GA

1/1999 - 9/2000

IRIS Helpdesk Team Leader

  • Lead the support function for Saab Cars USA, Inc.’s Intranet‑Based Retailer Information System (IRIS) andElectronic Parts and Service Information system (EPSI).
  • Project planning and management for the rollout of software version upgrades.
  • Isolated satellite, network, and hardware malfunctions and escalated to appropriate vendor specialist.
  • Developed and maintained on-line IRIS / EPSI help documentation.
  • Managed relationships between the client and satellite, network, and hardware vendors.
  • Developed staff through weekly case and call reviews and monthly performance evaluations.
  • Maintained statistical data on Helpdesk performance and presented to Saab/EDS senior management.
    Staff writer for the EDS Atlanta area newsletter, “In the Loop.”

Non-Profit Board Experience

PRISMS (Parents and Researchers Interested in Smith-Magenis Syndrome)

8/2016 - present

Board of Directors/Regional Representative

  • Provided strategic leadership by promoting goals and objectives to guide the organization’s mission and financial stability.
  • Designed, produced, and promoted PRISMS first webinar program.
  • Planned, led, and executed regional fundraiser and SMS family networking and support events.
  • Helped plan and execute the most well attended PRISMS international conference to date.
  • Delivered engaging and informative presentations during multiple PRISMS International Conferences, both virtual and in-person.

JUNIOR LEAGUE Atlanta, GA, Columbus, GA

8/2003 - 5/2018

Board of Directors 2013-2018, President 2016-2017

  • Promoted League programs and events through local TV and radio interviews, as well as broadcast,outdoor, print, and social media advertising.
  • Helped develop and lead the League’s 80th anniversary public relations and marketing campaign.
  • Became a subject matter expert on the League’s web-based computer system, Digital Cheetah. Rolled out complete system redesign through new version upgrade.
  • Performed website updates and maintenance.
  • Led the large corporate fundraising strategy with companies such as Aflac, Synovus, and The WC BradleyCompany.
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